The Pylon Sign at Plaza West Covina is one of our most important projects to date. As a highly visible signage solution for a well-known shopping center, this project exemplifies the main reasons to use a pylon sign. These signs not only showcase the brands housed within the plaza but also serve as landmarks for the community. This was a significant undertaking, but the results have more than justified the effort, proving the power and effectiveness of well-designed pylon signs.
Main Reasons To Use a Pylon Sign in Shopping Centers
Pylon signs are a staple for large buildings, particularly shopping centers, due to their ability to stand out amidst a sea of single signs. These towering structures offer unparalleled exposure to the brands displayed, acting as a beacon that draws in customers. Here are the main reasons to use a pylon sign for your business.
High Visibility: A Key Reason To Use a Pylon Sign
One of the most compelling main reasons to use a pylon sign is its high visibility. These tall structures can be seen from a distance, whether by pedestrians or drivers passing by. In the case of the Plaza West Covina, the pylon sign is strategically positioned to catch the eye of anyone traveling along the major roads nearby. For even greater impact, these signs can be illuminated, ensuring they are just as effective at night as they are during the day. The visibility of a pylon sign helps to keep the shopping center at the forefront of customers’ minds, guiding them directly to the businesses within.
Eye-Catching Look: Another Reason To Use a Pylon Sign
Pylon signs are not only functional but also aesthetically pleasing. There are numerous ways to design a pylon sign to capture the attention of your target market. For Plaza West Covina, the sign includes vibrant graphics, carefully selected fonts, and bold colors that reflect the identity of the shopping center. Modern pylon signs can also incorporate LED display boards, which allow for dynamic and engaging content that can be updated to reflect seasonal promotions, events, or new store openings. This flexibility makes pylon signs an excellent tool for ongoing customer engagement.
Custom Design: Tailoring Your Pylon Sign To Your Needs
One of the significant main reasons to use a pylon sign is the ability to customize it according to the specific needs and preferences of the client. For Plaza West Covina, the sign was designed with input from the shopping center management, ensuring that it not only fit the branding guidelines but also served the practical needs of visibility and tenant representation. Customers can choose everything from the size and shape of the sign to the color scheme, font styles, and whether to include digital elements like LED displays. This level of customization ensures that the sign perfectly aligns with the brand image and marketing goals of the business.
Low Maintenance: A Practical Reason To Use a Pylon Sign
Pylon signs are built to withstand the elements, making them a low-maintenance option for businesses. Constructed from high-quality materials, these signs are resistant to weather conditions such as rain, wind, and UV exposure. The Plaza West Covina sign, for instance, was designed to endure the Southern California climate with minimal upkeep. This durability means that businesses can invest in a pylon sign with confidence, knowing it will continue to look great and function effectively for many years with only minimal maintenance required.
Cost-Effective Marketing: Final Reasons To Use a Pylon Sign
For businesses, especially small ones, pylon signs offer a cost-effective marketing solution. Rather than investing in multiple smaller signs, a business can benefit from the visibility of a pylon sign, which serves as a centralized advertising hub. In the case of shopping centers like Plaza West Covina, smaller businesses can rent a section of the pylon sign, gaining access to the same level of exposure as larger tenants at a fraction of the cost. This shared advertising space is particularly beneficial for small and medium-sized enterprises looking to maximize their marketing budget.
Conclusion
The Pylon Sign at Plaza West Covina is a testament to the power of strategic signage. It stands tall as a beacon of visibility, drawing customers into the shopping center and helping each tenant to shine. Whether for a large shopping center or a small business looking to make a big impact, understanding the main reasons to use a pylon sign can guide your decision-making process. Pylon signs offer unmatched benefits in terms of visibility, branding, and cost-effectiveness. If you’re considering ways to enhance your business’s presence, a custom pylon sign might just be the solution you need.
