Rocco’s WeHo: Building Brand Awareness with Custom Pole and Blade Signs
Rocco’s WeHo is a lively eatery and nightclub offering great food, live music, and entertainment. Located in the heart of West Hollywood on Santa Monica Blvd, Rocco’s is a partnership between the owners of Rocco’s Tavern and Lance Bass, former member of the iconic boy band NSYNC. Their goal for this new location was clear: create strong brand awareness and reach a wide audience.
Given the prime location and heavy foot traffic, the best way to establish their brand presence was by installing highly visible, impactful signage. Having worked with Rocco’s on several other locations, we were excited to take on this project and help them achieve their branding goals. We designed and installed an eye-catching pole sign and an additional blade sign, both of which draw the attention of people driving or walking through the vibrant commercial area.
Why Pole Signs Are Perfect for Establishing Brand Awareness
Pole signs are one of the most effective signage solutions for businesses in high-traffic areas. Whether your business is in the retail industry, a restaurant, or another service-based enterprise, custom pole signs are a great tool to enhance visibility and drive brand recognition. Here’s why:
1. Great Visibility
A well-placed pole sign offers excellent visibility to anyone walking or driving by. Due to their height, pole signs are often taller than surrounding structures, providing a clear, unobstructed view of your business logo and messaging. For a busy area like Santa Monica Blvd, this increased exposure is crucial for creating brand awareness.
2. Eye-Catching Design
The height and design of pole signs make them naturally attention-grabbing. Fun colors, bold fonts, and custom logos can make the sign pop, enhancing your brand’s visibility. Adding an LED board to your pole sign further amplifies its effectiveness by drawing even more attention, especially at night or in dim lighting conditions.
3. Build Customer Loyalty
By making your brand recognizable and easy to spot, pole signs help establish a long-term connection with customers. When a business is frequently seen and easy to remember, it builds trust and credibility with potential clients. This familiarity encourages customer loyalty over time.
4. Durability
Pole signs are built to last. Made from strong, weather-resistant materials, these signs can withstand adverse weather conditions, ensuring your business stays visible year-round, regardless of environmental factors.
5. Custom Design Options
When it comes to custom pole signs, the possibilities are endless. You can choose between single-sided or double-sided designs, varying heights, different materials, lighting options, and even include an LED board for dynamic, customizable messaging. This level of customization ensures your signage perfectly reflects your brand’s identity.
Conclusion: Increase Your Brand’s Visibility with Custom Pole Signs
For businesses like Rocco’s WeHo, a custom pole sign is the ideal solution for boosting visibility and establishing brand awareness in a competitive market. Whether you own a restaurant, retail store, or any other type of business, pole signs can help you attract attention and create a lasting impression on your target audience.
At BK Signs, we specialize in designing and installing custom pole signs tailored to your business’s needs. Ready to elevate your brand’s visibility? Contact us today to discuss how we can help with your next signage project.
